...i Agricultural University(Social Sciences Edition)] 实施大规模定制营销,满足个性化需求 [行政论坛 Administrative Tribune] 对商业银行定制市场营销的一些研究 [广西经济管理干部学院学报 Journal of Guangxi Economic Management Cadre College] ..
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第6章分析了某专用车有限公司对实施大规模定制营销的经验和教训。
Chapter 6 is a case analysis, which shows the experience and lessons of a special vehicle co., LTD when it takes mass customized marketing strategy.
因此建立什么样的营销组织结构，以支持大规模定制战略的实施，这是本文要探讨的主要问题。
And the subject matter of this article is about the type of marketing organizational structure that should be established to support the strategy of mass customization.
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