广告浏览量（ad views）。也被称为网页浏览量或印象，是指在一个特定时间内用户通过横幅广告访问网页的次数（如“每天广告浏览数”）。用户实际看到的广告词数可能受“缓存”（它能增加广告的实际浏览次数）和阅读文档但忽略广告的浏览者（这将减少广告的实际浏览次数）的影响。
移动广告——市场增长很快(关注一下AdMob每天的广告浏览量)。
Mobile ads - the market is growing at a rapid pace (just watch AdMob's AD views ticker box daily).
虽然紧跟传统，但是Google只根据每个广告的浏览量收费。
Following tradition, they charged according to how many people saw each AD.
广告的衡量标准是曝光率，比如页面浏览量。而社交媒体的衡量标准是直接互动的次数，比如朋友、浏览或用户的数量。
Advertising is measured in booked exposures, i.e. page views, while social media is measured in direct interactions, i.e. number of friends, number of views or number of users.
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