...、广 告促销 5、公关宣传促销 第三节 整合营销策略(IMC) 整合营销策略(IMC) 整合营销(Integrated Marketing Communications ) 就是从顾客需求出发,以业务流 程为中心, 在满足的同时,最大限度地实现传媒目标 的双赢营销模式。
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(3)整合营销(Integrated Marketing)是一种通过对各种营销工具 和手段的系统结合,根据环境进行即时性动态性调整,以使交换双方在交互中实现价值 增值的营销理论和方...
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其他回答 共 1 条 整合营销(imc,integrated marketing communiactions)就是把诸如广告、公共关系、促销、消费者购买行为、员工沟通等等我们曾经单独看待的因素看...
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...“超级女声”、整合营销、电视娱乐节目、模式、转变 [gap=1522]KEY WORDS:"Super Female Voice," the integration of marketing, TV entertainment, models, changes ...
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整合营销传播 IMC ; integrated marketing communication ; Holistic Marketing Plan ; Integrated Marketing Communication Officer
品牌整合营销 IMC
整合营销传播计划 integrated marketing communication plan
整合营销传媒 Integrated Marketing Communications
整合行销、整合营销 Integrated Marketing
整合营销传播理论 IMC ; integrated marketing communications
整合营销沟通 Integrated marketing communication ; IMC
整合营销传播文学硕士 MA integrated Marketing Communication
整合营销策略管理 Integrated Marketing Strategy Management
Besides project, this article analyzes the chain’s agricultural services and its integrated marketing communication, the assistant measures.
除方案本身外,还对杨凌亨泰连锁同盟的农化服务与整合营销传播,方案实施的配套措施,连锁同盟方案实施后竞争对手的反应及入世后的竞争态势进行了分析。
参考来源 - 杨凌亨泰连锁同盟方案设计·2,447,543篇论文数据,部分数据来源于NoteExpress
做中国最强的整合营销传播公司!
China to do the most integrated marketing communications company!
但另一件趣事也随之发生了,那就是整合营销的缺失。
But an interesting thing has happened along the way: integrated marketing amnesia.
她为企业作社交媒体与传统媒体整合营销的顾问工作。
She consults with companies on strategic marketing plans that incorporate social and traditional media.
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