品牌大理想是品牌表达其社会抱负的一种方式，使品牌明确有力的表达出把世界上的事物变得更加美好的使命感。
The big ideaL is a way of articulating the brand's ambition as a mission to change something in 'the world' to somehow make things better.
如果你能明确有力地表达出自己的职业目标，那么他就能告诉你在攀升之前需要获得的有哪些经验。
If you can articulate what your career goals are, your boss can tell you what experience you need to gain before you can move up the ladder.
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