了解每个目标市场的尚未被满足的需求 （unmet needs）并确定目标市场。所谓unmet needs，就是消费者急需而又尚未被充分满足的需求，此时，如果你恰能满足这个需求，你就离得手不远了。
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对于每个未被满足的需求 r，加上 r 的未满足大小的一半（在 r 区间元素中平均分布）。
For each yet unsatisfied requirement r, add half of the r's unmet size evenly distributed among the elements of r's range.
你在尝试找出你的公司可能可以解决的未被满足的用户需求。
You are looking to identify unmet needs which your organization may be able to solve.
例如，SOA无需购置额外系统就能帮助满足那些未被履行的过程需求，并为标准化流程和数据管理提供了机会。
For example, SOA can help meet unfulfilled processing requirements without purchasing additional systems and can provide opportunities to standardize processing and data management.
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