... explain the conflicting results » 两项试验之间的一些差异可能解释冲突的结果 without conscious choice » 没有有意识的选择 ..
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不管你有没有意识到，每一个小动作或每一个决定都是你的选择。
Whether you realize this or not, every single action or decision you make is a choice.
我们常常被要求在两件同样好的产品之间做出明显毫无意义的选择，而没有意识到，正是因为我们有了选择的机会，它们才是好产品。
We are often offered an apparently pointless choice between two equally good products, not appreciating that they are only good because we have been offered the choice.
有鼻腔充血的购买者可以直接购买他(她)知道的已存在的产品，而没有意识到还有新的选择。
A shopper who has sinus congestion may go straight to the product he or she knows that exists, without realizing there is a newer option.
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