本文第一大部分分别论述陈述句、祈使句、疑问句和感叹句在英语广告中的具体应用与特有功能；

The first part of this paper discusses the practical uses and unique functions of the four sentence types in English advertising, i. e. statements, commands, questions, and exclamations;

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英语陈述句在交际中可表达疑问句、祈使句和感叹句等特殊功能。

English declarative sentences have the special functions in communication uhich can express interrogative sentences, tmperative sentences and exclamatory sentences.

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区分陈述句，感叹句和疑问句的不同。

Distinguishing the difference between a statement, exclamation, and question.

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