对我国第三方物流企业战略进行研究,是一个具有理论价值和实践意义的课题。
So, studying on the strategy of TPL enterprise has very important value on related theory as well as its practice.
本文通过运用MBA学习中的理论知识,包括分析企业战略环境的SWOT方法和分析企业所处竞争环境的“五力模型”,分析了第三方物流行业在中国面临的战略环境和竞争环境。
This dissertation use theory which learned in MBA study, including SWOT analysis and Five Force model, to analyse strategic situation and competitive situation in face of third party logistics.
应用推荐