原创：符号学视角下的品牌剖析 - 经济法律论文发表 - xzbu.com 中国论文网 关键词：品牌；符号；索绪尔符号学理论；皮尔斯符号学理论 [gap=3783]Key words: brand；symbol；Saussre’s semiotic theory；Peirces’s semiotic theory[责任编辑 陈凤雪]
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本文以索绪尔符号学理论为依据，阐释了语言究其实质是一个语码系统，而交际过程则是一个语码转换的过程。
Based on the Saussure's semiotics, it is expounded that language itself is virtually a code-system, and that the process of communication can be a process of code-switching.
索绪尔和其他符号学家都很关注的一件事就是，符号学对于，任意一种文学理论的影响。
The important thing about Saussure and the discipline of semiotics is the incredible influence that it has had on virtually every form of subsequent literary theory.
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