“Sheer Driving Pleasure”（纯粹的驾驶乐趣）是对这款尊贵轿车及其广泛的实用性的最佳诠释，它通过卓越的驾驶性能提供纯粹的乐趣，同时以真正体贴周到的舒适感呵护着车内的乘...
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纯粹的驾驶乐趣！
作为一向强调“纯粹驾驶乐趣”的汽车制造商，“宝马之悦”既是宝马公司对其原有品牌战略的提升，也是一次对中国文化的致敬。
As an automobile manufacturer who have always emphasized on "Pure pleasure of driving", "Joy of BMW" is not only its original brand strategy promotion, but also a tribute to the Chinese culture.
让更多宝马爱好者能在惠州本土享受宝马产品所带来的纯粹驾驶乐趣，也希望宝马所倡导的高品质生活理念能更深入人们的生活。
We hope to offer pure driving pleasure to more BMW lovers in Huizhou City, in addition, we hope the BMW concept of quality life will be more in-depth in people's life.
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