色彩作为商品包装设计中的重要元素，不仅起着美化商品包装的作用，而且在商品营销的过程中也起着不可忽视的功能。

Color as an important element in commodity packaging design, not only beautify the commodity packaging role, and in the process of commodity marketing also plays a function which cannot be ignored.

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营销者通过运用色彩、大小、形状、图案和文字设计包装以使产品具有鲜明的特点并与竞争者的产品区分开来。

Through the use of color, size, shape, graphics, and typefaces, marketers design packages to establish distinct identities that set their products apart from those of competitors.

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作为快餐车的业主，如果你能提供美味的食品，并拥有一辆色彩缤纷、独一无二的卡车，那么你的顾客就有可能为你打理好营销上的事情，而你甚至不用向他们支付报酬。

As a food truck owner, if you offer good grub and have a colorful, unique truck, there's a chance your customers will handle your marketing campaign without even being on the payroll.

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