Basically, companies have to make sure that the image is right and that the product gets maximum coverage through the event.

基本上，公司必须确保形象是正确的，并确保产品通过活动得到最大程度的报道。

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In fact, some of these playwrights would start by writing the end of a play and work backward toward the beginning, just to make sure each event led logically from what had gone before.

事实上，一些剧作家会从剧本的结尾开始写起，然后倒着写剧本的开头，只是为了确保每一个事件都能从逻辑上与之前发生的事情联系起来。

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First choose an event registration model, then make sure the event is accessed by all browsers, then read out the correct properties and then solve event order problems -if any occur.

先选择一个事件注册模型，然后确定这个事件会在所有的浏览器里面触发，然后读出正确的属性，最后解决事件触发顺序问题-如果有的话。

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