Svati Bhogle, chief executive of TIDE, said the award "gives us the motivation to venture into uncharted terrain, to first break new ground and then develop it into a beaten track".

TIDE的负责人Svati Bhogle说该奖项“会激励我们探险未知领域、第一个去开辟新的天地并使之成为常规。”

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With picturesque beaches, good food and a number of heritage sites, Albania won't be off the beaten track for much longer, Lonely Planet says in its review.

《孤独星球》在评论中说道，阿尔巴尼亚拥有着如诗如画的的海滩，美味的食物和数不胜数的遗迹。这里很快将不再人迹罕至了。

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If Lappland’s a bit too far off the beaten track, however, not to worry – Finland in winter is a frozen waterfall paradise.

如果觉得坐颠簸的火车去拉普兰太远的话，别着急，芬兰冬天的冰冻瀑布是个天堂。

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"They might be surprised, however, at what can be found a little off the beaten track, " she said.

BBC: Stamps celebrate Jersey's dolmens

"Uday's never been one to follow the beaten track and has a sixth sense about spotting hidden opportunities, " says Mahindra, who's been happy to let Kotak run the show and now holds 4% of the bank.

FORBES: Opportunity Knocks

Or if you wanted a lively location and find yourself in a quiet, off-the-beaten track place?

BBC: Your holiday questions tackled