A fishing lure that rotates rapidly.

一条鱼在轻轻地啃鱼饵。

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One turns up to a crucial meeting wearing a baseball cap bearing a fishing lure and a message: “Bite me”.

某位班克罗夫特戴了顶棒球帽出现在了一次至关重要的会议上。棒球帽上绑着鱼饵和一张写着“咬我”纸条。

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One turns up to a crucial meeting wearing a baseball cap bearing a fishing lure and a message: "Bite me".

某位班克罗夫特戴了顶棒球帽出现在了一次至关重要的会议上。棒球帽上绑着鱼饵和一张写着“咬我”纸条。

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"The man was fishing with a lure and he was casting a lure out into the water when the croc came up from under the water and snapped at his hand, " Mr Shean told The Cairns Post.

BBC: Australian angler survives crocodile attack

Team Bad Company figures that despite sport fishing's image as a wealthy man's sport, the right promotional strategy will lure fans of different income levels.

FORBES: Magazine Article