Bringing two commercial planes back up to speed may seem aminormatter, and Boeing's spokesman says that for the company's purposes, the only concern is aircraft safety.
"The humour lies in applying a word which conveys strong emotion to a relatively minor or trivial matter, " says Denny Hilton, the OED's senior assistant editor.
While such forces have played aminor role for Groupon, issues of software elegance and interface sophistication matter far less than simply managing marketing and growth.