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But perhaps the biggest red flag is the potential for conflict of interest, as a small number of researchers look to start up what could be a big new research field for academics and industry alike.
FORBES: BP's Biotech Bet
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By applying market-research techniques to a new field, he came up with a colorful, gamelike medical questionnaire that became the basis for the new company he heads, Tonic Health of Palo Alto, Calif.
WSJ: Tactics to Spark Creativity
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The estate once belonged to their great-great-uncle, Arthur Spiderwick (David Strathairn), a naturalist whose field research revealed some unexpected new species: fairies, goblins and the like.
CNN: Review: 'Spiderwick' is worthwhile journey