But given the size of the oil market, capturing even a tiny niche can represent hyperbolic growth potential for an entrant with a true drop-in molecule.
Foreign banks have long targeted China as a key market for future growth, but they are still niche players, accounting for less than 2% of the banking sector's total assets, according to the KPMG report.
MusclePharm is in a very fast growing niche of specialized supplements promoting high performance as well as healthy living while Schiff is in a more slow growth traditional vitamin market.