The shop had a sign in the window: "Have your cards read here, $25."

那家商店的窗户上有个招牌，写着：“算命，$25”。

《柯林斯英汉双解大词典》

A sign over a door read "Navid's Tea Shop".

门上有个牌子写着“纳维德茶叶店”。

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Think of it this way, Flagel says: Some people will see a sign for an ice cream shop and for them it's simply that, an indicator that ice cream is available nearby.

可以这样考虑，弗莱格说：对有些人来说，冰激凌店的招牌仅仅说明附近有地方买冰激凌。

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You can download free marketing materials including online banners and logos, signage, and social media and email templates from the Shop Small website and even create a free personalized ad to run online - but hurry because you can only sign up until November 19th.

FORBES: How To Prep Your Business For Small Business Saturday