a sony pictures entertainment company
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a sony pictures entertainment company
索尼影视娱乐公司
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The decision to scale back on partners was a conscious one, says distributor Sony Pictures Entertainment: Rather than jam the film with product placements, the company looked for fewer brands that would make a larger commitment to the movie: Rather than just paying for screen time, brands like Sony, Omega watches, Heineken and Ford Motor have agreed to help fund the marketing blizzard for the new movie.
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