Is it designed to win consumers to the PepsiCo brands or to improve the way PepsiCo employees feel about the firm?

是旨在为百事可乐品牌赢得客户，还是旨在改善百事可乐员工对公司的观感？

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PepsiCo intensified its social-media efforts last November after employees saw critical Twitter posts about an ad in a German trade magazine for a diet cola, which depicted a calorie killing itself.

这些帖子批评一份德国商贸杂志上刊登的描写卡路里自杀的百事轻怡可乐广告。

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PepsiCo brands are available in nearly 200 countries and territories and generate annual sales at the retail level of about US$92 billion.

百事的品牌在近200个国家和地区销售，年度零售额达920亿美元。

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Among the largest underlying components of VUG, in trading today Oracle Corporation ( ORCL) is down about 4%, and Pepsico Incorporated ( PEP) is lower by about 1.4%.

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Among the largest underlying components of VYM, in trading today Wal-Mart Stores Incorporated ( NYSE: WMT) is down about 0.7%, Pepsico Incorporated ( NYSE: PEP) is down about 0.8%, and Caterpillar Incorporated ( NYSE: CAT) is lower by about 2.9%.

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Among the largest underlying components of IWB, in trading today Philip Morris International Incorporated ( NYSE: PM) is up about 1.3%, Pepsico Incorporated ( NYSE: PEP) is up about 0.1%, and Schlumberger Ltd ( NYSE: SLB) is up by about 1.7%.

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