With acceptance bordering on naivete, he accepts the arguments of plaintiff lawyers that the six representative smokers began huffing on lights because of deceptive advertising by Philip Morris, a unit of Altria Group.
The developments are reportedly right in line with the US government's Vehicle Infrastructure Integration (VII) Initiative, and we're sure officials are mighty proud of the E-Flare, which provides optical and acoustic warnings coupled with a force-feedback gas pedal, and E-Horn, which accepts incoming warning signals from emergency vehicles and alerts the driver via (presumably distracting) in-cabin lights and sounds.