The Center's non-partisan ad campaign is meant to ensure that voters are fully informed about both the nature of this war and what it will take to defeat this enemy, and that they will vote accordingly - as the ad says, as if their lives depend on it, because indeed they do.

CENTERFORSECURITYPOLICY: 'No place to run'

And as the supply of original scripted content continues to dwindle and ratings fall accordingly, each of the networks will likely be forced to cut ad rates and offer bonus spots or refunds come early 2008, a scenario that could cost them tens of millions of dollars.

FORBES: Writers Gone, Viewers Stay