While Apple may control a significant percentage of the mindshare in the market right now, they do not control a majority of the actual market share in computers or smart phones.

苹果公司也许正控制市面上的注意力份额，但是他们并没有在现实中控制电脑和智能手机的绝大多数市场份额。

youdao

Use the right yardsticks: focus on both volume and profits; on actual consumption, not share of market; and on share of future purchase, not brand awareness.

用对的衡量标准来评估营销极大化：销售量与利润并重；在乎实际消费量而不是市场占有率；在乎未来购买频次的总占比而不是名牌知名度。

youdao

My actual market share of the wider journalism market is more consistent with my actual training as a journalist: rather closer to none.

FORBES: Microsoft's Market Share Drops From 97% to 20% In Just Over A Decade

Specifically, he predicted, Ford will add 0.8 percentage point of U.S. market share by the 2015 model year, rising to 16 percent from its actual share of 15.3 percent during 2012 to date, during which time the company has lost 1.3 percentage points compared with a year ago, in part due to the renaissance of Japanese competitors.

FORBES: Only Ford, GM, Toyota To Gain Share Through 2015, Study Says

And there is no reason that Apple will not make an actual TV as well, but the big play for market share will come from the peripheral.

FORBES: Tim Cook Again Expresses Intense Interest In TV Market, But Mutes The Real Issues