Deep content: Unlike commercials or print ads, a Web AD banner is only the beginning of the process.

深刻内涵：不像广告或平面印刷广告，网络广告的旗帜仅仅是开始的过程。

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If you say you love burritos, a banner ad for Taco Bell might appear at the top of your page.

如果你说你喜欢玉米煎饼，一条“塔克钟”的横幅广告就会出现在你的网页的顶端。

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If you say you love burritos, for example, a banner AD for Taco Bell might appear at the top of your page.

比如说如果你说你喜欢玉米煎饼，一条“塔克钟”的横幅广告就会出现在你的网页的顶端。

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"As mobile advertising evolves, solutions need to go beyond the standard ad banner to drive consumer engagement, " said David Staas, President of JiWire.

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An Internet ad banner provides a direct link to the advertiser's site, offering interested consumers an easy way to go there for more information or an opportunity to buy.

ECONOMIST: Electronic commerce

That either means Outbrain and Taboola have killer sales people (which they probably do), or they can prove that linking people to good content will make them more money than a standard ad banner.

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