The company to the "integrity, truth-seeking" spirit of enterprise, adhering to the "quality first, customer first" service purposes, by the love of consumers and users.

本公司以“诚信，求实“的企业精神，秉承”质量第一，客户至上“的服务宗旨，深受消费者和用户的厚爱。

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Or the short-term, the individual, the embarrassment, or the case at hand loom much larger than the long-term, the needs of society, the importance of telling the truth, or adhering to the law.

FORBES: Responsibility and the Ethics of Inoculation