Because nobody knows our company and products before, and our many competitors are advertising also, so our advertisement will not be noticed unless we advertise more than our competitors.

因为之前没人知道我们的公司，知道我们的产品，我们的很多竞争对手也做广告，所以我们的广告不被人注意，除非我们的广告多于我们的竞争对手。

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However, participants who were shown an advertisement with no indication of how many funds were operated by the company did not discount the advertised returns.

FORBES: How Selective Advertising by Mutual Funds Misleads Investors