The outdoor advertisement is not merely representatives of the commercial culture, but also an important component of the modern cityscape, taking the responsibility of recreating to the cityscape .

户外广告不仅是商业文化的代表，还是现代城市景观的重要组成部分，担负着对城市景观再创造的重任。

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A successful advertisement plan can not merely attach importance to the form, it should pursue practice, and give consideration to the future.

一个成功的广告策划案不能只注重形式，应追求实用，着眼未来。

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Therefore, the advertisement is to proceed from whole interests of enterprises, can not merely bring the economic benefits to enterprises, still help to establish the social images of enterprises.

由此可见，广告是从企业的整体利益出发，不仅能为企业带来经济效益，还有利于树立企业的社会形象。

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