This paper is about the techniques of punning and the translation of puns in English advertisements .

双关语的翻译本身就是一个难点，而广告中双关语的翻译则更加复杂。

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Metaphor in English there are many advertisements.

隐喻在英语广告中大量存在。

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English is one of the main languages used in books, newspapers, science and technology, advertisements, pop music and information storage.

英语是书籍和报刊出版、科学技术、广告与通俗音乐以及信息储存的主要世界语言。

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