Sales promotion consists of those promotional activities other than advertising, personal selling, and publicity.

产品促销指的是不同于广告、个人销售和宣传的推销活动。

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The four main components of promotion are direct marketing, advertising, sales and PR.

推广的四个主要组成部分分别是直接营销，广告，销售和推广。

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Promotion: This includes advertising, sales promotion, publicity, and personal selling.

促销：包括广告、促销、宣传和销售员销售。

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"MTV's VMA show provides the opportunity to connect with young consumers across multiple platforms, " says Stuart Pierce, Chevrolet's director of advertising and sales promotion.

FORBES: Video Music Mania

First, mix models measure advertising and promotion effects only among total sales rather than among penetration versus repeat purchases.

FORBES: The Downside Of Marketing Mix Models Is There's No Upside For CMOs

Unfortunately, these models are fundamentally flawed in being biased to favor corrosive price promotion over brand-building advertising and to favor advertising cost efficiency over sales-growth effectiveness.

FORBES: The Downside Of Marketing Mix Models Is There's No Upside For CMOs