Does the advertising reach the right audience?

该广告影响到正确人群了吗？

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Some networks offer certain targeting or verticalized capabilities that allow more refined advertising reach.

有些广告网络提供定位广告或垂直广告，以使广告投放更精准。

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Our seamlessly integrated below-ground subway and above-ground bus mobile television advertising network enables our advertising clients to reach tens of millions of urban commuters daily.

我们对地下地铁和地上公交移动电视广告网络的无缝连接，能够让我们的广告客户每天覆盖数千万上班族。

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It's unclear whether Google intends to integrate the Meebo Bar into its own online properties, or whether the Mountain View giant simply views it as a method to increase its advertising reach.

ENGADGET: Google set to gobble up Meebo, plans to expand the social platform to new heights

Combine all of this with the fact that you have pay for advertising to reach your audience on Facebook, and it begins to look like a less appealing investment in your social media marketing efforts.

FORBES: Should You Leave Facebook? EdgeRank Confusion, Promoted Posts, and Why Small Business Owners Are Exceedingly Frustrated

In marketing we measure television advertising by reach, frequency and gross rating points and if you extrapolate from that that the more feet you have on the street singing your praises and repeating those core messages at every turn you will be successful too.

FORBES: Sharpen Your Marketing By Measuring What Matters Most