Airlineyieldmanagementimprovedbecauseanalyticaltechniquesuncovered the best predictor that a passengerwould actuallycatcha flight he had booked: that he had ordered a vegetarianmeal.
According to Jones, however, creating the perfect gourmet airlinemeal requires a scientific awareness of how the human body operates at high altitude, as well as a keen culinary knowledge.
Considering food alone, Kelly writes of Bonderman and Coulter flying their airline early on only to be served a meal that at first glance looked inedible.