It got a disproportionate attention partly because of the people involved: Goldhirsh, son of the late Inc. magazine founder Bernie Goldhirsh, and associate publisher AlGoreIII, son of the former U.S. vice president.
"For those of you who thought buying a Prius meant giving up the chance to hit the open road and let it all hang out, it seems AlGoreIII has proved you wrong, " Ertmann wrote on a blog he created in June for Toyota .