McDonald's clever alternate reality game is proof of that.

麦当劳高明的互动网络游戏就是证明。

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Consider, for instance, World Without oil, an online alternate reality game designed to simulate a global oil crisis.

例如，《无油世界》，一款为全球石油危机设计的在线置换现实的游戏。

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The Secret Device is an entry point for the Hellboy II alternate reality game. An interactive combination lock that reveals clues, hints and player direction.

该设备是一个秘密的地狱男爵二世另一个现实游戏的切入点。一种交互式的组合锁，揭示线索，提示和球员的方向。

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The reBang weblog in particular has been doing lots of digging into the legitimacy of the group, and while not turning up anything conclusive, it has led to a wide range of speculation, even including remote possilibility that it's all an elaborate Alternate Reality Game (ARG).

ENGADGET: Group promises dedicated VR "Neuronet," skepticism ensues

Wrigley had even embarked on an elaborate marketing campaign involving an alternate-reality game in which more than 600, 000 people participated.

WSJ: Wrigley, Other Gum Makers Seek to Stimulate Gum Sales

The Magic is Might Experience is an in-character, four-month, alternate-reality game that invites Harry Potter fans to immerse themselves into the events of Harry Potter and the Deathly Hallows, from the moment Voldemort took over the Ministry of Magic to the Final Battle of Hogwarts.

FORBES: Magic is Might Brings Harry Potter To Life