This kind of unified digital communication is the wave of the future, said Jeremiah Owyang, a social media analyst at Altimeter Group.

Altimeter集团社会媒体分析师耶利米。奥旺认为这种统一的数字通信是未来潮流。

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It is a fantastic broadcast mechanism, ” said Charlene Li, a social media analyst and founder of Altimeter Group, a technology research firm.

Facebook有一个非常好的广播机制。” 社会媒体分析员和技术研究公司Altimeter 集团的创始人Charlene Li说到。

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The reason is fairly obvious, says Jeremiah Owyang, a partner at the Altimeter Group: "People are heading into the weekend so they're thinking about things besides work.

原因非常明显，Altimeter Group的合伙人 Jeremiah Owyang 说：“大家都准备过周末，都想着工作之外的事。

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According to Altimeter Group, 42% of companies consider social media monitoring one of their top three priorities for 2013.

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Jeremiah Owyang, an analyst at Altimeter Group, a digital-media consulting firm, says that would close off all lines of communication.

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Research firm Altimeter Group recently found that 76% of crises could have been minimized with better preparation by the affected company.

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