The international consumer, especially, will be much more prone towards going with anestablishedbrandname as opposed to a Dunkin Donuts or Caribou Coffee.
Certain barriers still exist, most importantly the lack of anestablishedbrandname in higher education and the ability to award degrees, but businesses feel they will be able to surmount these barriers, which have come to seem "incredibly fragile, " Levine said.
There is no chance whatsoever that Murdoch will leave the lucrative British Sunday redtop market to his rivals when he has anestablished and successful brandname running six days a week.