The "Yao factor" is already driving up prices for sponsorships and naming rights.

“姚明现象”已经令赞助费和冠名权身价大增。

youdao

Instead of using the most popular name, it was decided to abide by a code of priority and award the naming rights to the first taxonomist to describe the species.

根据优先原则，第一个描述这一物种的分类学家拥有命名的权利，而没有用已经普及的名字来命名。

youdao

The 57% is based on basketball-related income which excludes 60% of arena signage and luxury suite revenues as well as 50% of naming rights revenue.

57%是针对篮球相关收入所说，这并不包括球馆签约和豪华包厢收入的60%，也不包括冠名权收入的50%。

youdao

And as a tenant, the Islanders would realize little to no revenue from suite sales and naming rights.

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Even in the era of creative corporate sponsorships and stadium naming rights, it's the paying customers who supply most of the dough.

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The NFL Network, Direct TV, content on mobile phones, tablets and computers, naming rights, corporate sponsorships have all occurred because of labor peace and the insurance that the games will be played.

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