Compared with the traditional subjective judgments of administrative staff and single evaluation index model, DEA model has offered a more effective method in appraising advertisement effect.

同传统的管理人员主观判断和单一评价指标相比，DEA模型提供了一种更为有效的广告效果评价方法。

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Meanwhile, appraising the result will become one of the important bases that the responsible institution of the budget increases or slashes the budget and reduces the staff.

同时，评价结果将成为预算主管部门增加或削减预算和精兵简政的重要依据之一。

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