Parts of the A151, A1 and A15 were closed because of incidents, including an articulated lorry that jack-knifed on the A1 at Colsterworth.

BBC: Lincolnshire Police called to crashes amid ice and snow

In their seminal 1981 book, Positioning: The Battle For Your Mind, Al Ries and Jack Trout articulated a fundamental reality of consumer marketing.

FORBES: Hello More Stringent CAFE Standards, Goodbye Lincoln

With such strongly articulated views, his nominee for Secretary of Treasury, Jack Lew, and his current Secretary of Treasury, Timothy Geithner, appear to be unlikely choices for such a sensitive cabinet position.

FORBES: "Wall-Street-Bonus" Lew to Replace "Tax-Avoider" Geithner at Treasury