Billboards in Japan peer back at passersby, assessing how they fit consumer profiles, and instantly change displayed messages based on those assessments.

日本的户外广告牌能够即时查询到过路者的消费记录，根据这些消费记录有针对性的显示不同的广告信息。

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How does this impact your search for assessing the right cultural fit?

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Assessing which schools would be a good fit, figuring out what you should study, the sticker shock when you add it all up it certainly is a lot to contemplate.

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