But although they have the potential to be useful marketing tools, such networks can also be a source of damaging publicity, as British Airways (BA) and Virgin Atlantic have discovered to their cost.

也许，这些方式有可能成为有效的市场推广工具，但也有可能成为一种致命的宣传手段。 英国航空和维珍航空因此已经尝到苦果。

youdao

Until they do, expect more moves of the sort taken this week by American Airlines, British Airways (BA) and its proposed merger partner, Iberia.

障碍消除以前，美国航空公司、英国航空公司及其潜在合并伙伴，西班牙航空公司在本周内会采取更多的举措推动整合。

youdao

It connects the City of London to the rest of the world. It is the fortress that guards the lucrative transatlantic business of British Airways (BA).

它连接了伦敦和整个世界，同时也是英航的要塞，维护了英航利润丰厚的跨大西洋航线。

youdao

We speak to airline CEOs Jean-Cyril Spinetta of Air France-KLM, British Airways' Willie Walsh BA, Ola Strand of SAS Norway, and Richard Branson, chairman of Virgin Group about the measures they're taking to weather this economic storm.

CNN: This month's show: business on a budget

An 18-month dispute between British Airways and its cabin crew that led to the disruption of BA flights last year seemed set to end following negotiations between unions and management.

ECONOMIST: Business this week