As the concept of customer relationship management is introduced into Chinese banking industry, many software companies produce banking CRM system.
在客户关系管理观念逐渐传入我国银行业的同时，各软件开发公司也纷纷推出了银行CRM系统。
And then, it explains the function of the individual banking business CRM and the management system and the analytical system of customer's business in details.
然后描述了个人银行业务CRM系统功能，详细介绍了个人客户业务信息管理系统和客户信息分析系统。
So I make the CRM theory and its application in banking system as a subject of this article and hope to make a systematically in depth study on the theory and its application.
因此本论文以研究CRM理论及在银行业中的应用研究立题，希望能够系统性的深入探讨此理论在银行业中的应用。
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