This AD format was neither of standard size nor had typical banner AD characteristics.

这个广告的形式既不是标准尺寸，也不是典型的横幅广告字符。

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The banner ad and interstitial ad are the two uppermost forms of the web ad.

旗帜广告和弹出广告是当前网络广告最主要的两种形式。

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The advertiser saw a click-through rate on the linking banner ad of 1.3%, which it says, is a higher rate than its standard banner ad.

FORBES: IPhone Interactive Video Ad Drives Ubisoft Game's Brand Awareness

Besides having the banner ad link to it, the interactive video ad also played during the loading time of a mobile app.

FORBES: IPhone Interactive Video Ad Drives Ubisoft Game's Brand Awareness

PubMatic, which tracks online ad rates, reports that the price of a banner ad on an entertainment Web site fell from 57 cents per thousand viewers at the start of the year to 33 cents by October.

FORBES: Banner Year? Not Quite