... 理论品牌个性论 BrandCharacter 依据品牌个性 Based Brand Personality 品牌个性量表 Brand Personality Scale ...
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Product Brand Personality Identification Based 基于视觉感知的产品品牌个性识别研究
The paper trys to build the brand personality dimensional model of domestic features, based on literature study, model building, case analysis and other methods.
本文采用文献研究、模型构建、个案分析等研究方法，尝试构建有本土特色的品牌个性维度模型。
According to the brand personality dimension theories and models, a brand positioning diagnosis method is established based on the brand personality dimensions.
根据经典品牌个性理论和模型，提出了基于品牌个性维度的品牌定位诊断方法。
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