If they're looking for a snippet of information on a page or are engrossed in content, they won't be distracted by the ads on the side.

如果他们在一个页面中寻找一个信息片段或者专心的看内容，他们是不会被旁边的广告扰乱的。

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In some cases it may be that they become engrossed in this activity as a means of avoiding the uncomfortable truth about their organisation's condition.

在某些情况下，作为逃避关于他们组织现状的负面事实的方法，他们就全神贯注于当下的活动。

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Plus, can you imagine how difficult it's going to be walking across a busy street, dealing with people not just engrossed in their cell phones, but literally looking ahead and focused on inanimate objects?

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"Retailers are still trying to figure out what the heck it all means, but they know their customers are engrossed in digital commerce so they need to be there, " says Tom Furphy, a venture capitalist and former Amazon executive who played tour guide for a handful of executives from supermarkets and consumer-goods companies at a recent Consumer Electronics Show in Las Vegas.

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