Tourists and enterprises get interests from traveling but also bear various risks at the same. They have that a possible risk should be dispersed by buying insurance so as to get relief from the risk.

旅游者和旅游企业从旅游活动中获益的同时也承担着种种风险，旅游者和旅游企业已经注意到通过购买相关的保险以分散自己可能遭受的风险，在旅游活动的风险中求得救济。

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The most important thing to remember is that when it comes to risk, willingness and ability to bear it are not the same thing.

FORBES: Risk: Are You Willing?