After you have some idea of how to build and promote your site, then go into the Black Hat SEO forum and read the sticky threads there.

在你有了如何建设或者改进你的站点的想法之后，就可以去黑帽SEO论坛，还是阅读置顶帖。

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This is a black hat SEO practice and when spiders discover that you have text specially for them but not for humans, don't be surprised by the penalty.

这是一个黑帽SEO的做法，当蜘蛛发现你有文字特别为他们而不是对人类来说，不要被罚款感到惊讶。

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However, those early black hat SEO techniques were almost on the right path because keyword optimization is important in helping your site rank well in search engine queries.

但是，这些早期的黑帽 SEO 技术在大方向上差不多是正确的，因为关键词优化对于提高站点在搜索引擎结果中的排名很重要。

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Thus Joe Silverman, CEO of New York Computer Help, an IT outsourced service company, found himself several years ago embroiled with a black hat SEO firm that, unbeknownst to him, exchanged links with non-related websites.

FORBES: One CEO's Experience: Yes, You Can Accidentally Hire a Black Hat SEO

Other than trying to scare you into buying every single product the company has ever released, the paper highlights the growing problem of Black Hat SEO, or SEO Poisoning, which (if done right) sends malware-ridden links closer to the top of your Google search results.

ENGADGET: Report warns of the increased use of SEO Poisoning to spread malware

Penney, the company was unaware that its SEO service provider was using black hat tactics, and it has now fired the provider.

FORBES: How To Boost Search Results, Without Ticking Off Google