But it seems like this why-can't-the-Big Ten-win-in-January conversation has been going on since the days of Woody Hayes and Bo Schembechler.

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Beyond Woody Hayes, Bo Schembechler, Ara Parseghian, Weeb Ewbank, Paul Brown and Sid Gillman, Miami is rocking the marketing world too.

FORBES: Adam Bain, Kevin George Among Miami University Alumni Returning To The 'Cradle Of Marketers'

It's often not very beautiful, unless you come from the Midwest and were raised to worship former Michigan coaching legend Bo Schembechler.

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