"Their biggest problem was that they needed a new stadium, " says Denver Broncos owner Patrick Bowlen.

FORBES: Lifting a Loser

"That stadium is the underpinning of a significantly new situation for the Cardinals, " says the Broncos' Bowlen.

FORBES: Lifting a Loser

Bronco owner Patrick Bowlen, whose team has captured the last two Super Bowls, has reportedly borrowed money to sign players to keep a winning team on the field.

FORBES: Laws of dis-parity