The play has no box-office appeal.
这个剧没有票房价值。
In the West, for many years, actors for leading roles were chosen primarily for their box-office appeal.
过去许多年里,西方一直根据演员的卖座率来挑选主要演员。
Critics have suggested that many of the star names were only introduced to boost the film's box-office appeal.
评论家认为,不少明星的加盟只为了增添该片的票房吸引力。
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