By writing blog posts that fill in the gaps of the competition's content marketing, you are differentiating your brand and building authority.

通过撰写博文弥补竞争对手内容营销所忽略的，这样你自然就让自己的品牌与众不同并获得权威。

youdao

Mobile allows a brand or content provider to target subscribers with anytime, anywhere marketing.

移动使一个品牌或一个内容供应商的目标用户随时随地营销。

youdao

A highly-focused social media and content marketing strategy intended to build a strong brand has a better chance for success than a broad strategy that attempts to be all things to all people.

一个专注于某一领域的社交媒体和内容营销，其战略是意图建立一个强大的品牌，较之于那些战略构思广泛，什么事都想做的成功概率更高。

youdao

While the former position focuses on all that big data has to offer, the latter focuses on increasing consumer emotional involvement in the brand through social media and content marketing stories as well as on weaving the brand storyline into offline brand experiences and marketing initiatives.

FORBES: 5 Secrets to Use Storytelling for Brand Marketing Success

Essentially, a brand can (and should) be using content marketing to increase its perceived trustworthiness, thereby elevating brand equity.

FORBES: Content Creativity: Turning Point of View into Brand Equity

Together, they can help you craft compelling brand stories for your own content marketing and integrated marketing efforts.

FORBES: 5 Secrets to Use Storytelling for Brand Marketing Success